Facebook, much like Google, has an algorithm that determines the relevancy of your post, and the likelihood that users that see the post will be interested in it. That algorithm scores you based on past performance and gives you a number: EdgeRank. That might sound like Facebook is being unfair to you: You are a good citizen, you wave hello, help old ladies across the street, and sometimes you post marketing messages, but that’s what your Fan Page is for, right?
From Facebook’s point of view, they want to show their users (and your fans) the content that they will be most interested in, otherwise those users (and your fans) will abandon Facebook altogether. It is in Facebook’s best interest, and yours, to have the BEST and MOST relevant content available so that the masses will keep coming back for more. That means the ball is in your court, you can’t just post boring “I sell widgets” message over and over, you need to add some spice to your marketing.
How do you increase your EdgeRank? Get your audience engaged with your posts!
Let’s start with the basics – A Photo is Worth a 1000 Words. People love visuals, and EdgeRank loves what people love. Go through your photo album or comb the web to find eye catching photos. Need to say something more, add a caption to the photo. There are some great captioning services out on the web or you can use a photo editor like Gimp to spice up your image and drive your message home.
Take your photo to the next level.
Can I get collision on this rocket?
Find a great photo and hold a captioning contest. Rather than captioning the photo yourself find an image online and then ask your users to caption the photo and the photo with the highest number of likes wins! This tactic engages your current fans by asking them to caption a photo and it engages THEIR friends. The goal is for a user to caption the photo and then ask their friends to come to the page and like the caption.
Pro Tip: Facebook Rules state that you cannot use Likes as a metric for determining a winning contest, so tread lightly if you are offering a prize other than Social Media stardom.
As I mentioned in Facebook 101 be sure to share your posts with your personal timeline and with friends and family. But be careful, your mom might not mind a message from you each time you update your Facebook Fan Page, your friends on the other hand will not find spamming quite as endearing.